Interactive "posterwall" by Dutch design studio, LUST

Design—Now in Production is a traveling exhibition, co-organized and presented by the Smithsonian Cooper-Hewitt National Design Museum. After premiering at the Walker Art Center, the exhibition will be on view in New York City at a temporary gallery on Governors Island from May 26 through September 3. Alongside traditional print formats and analog techniques, the exhibition presents digital posters, apps, blogs, robots and e-books.

Exhibition technology and interactivity[]

One of the pieces in the exhibition is an interactive "posterwall" by Dutch design studio, LUST. The posterwall designs posters based on news and visitor tweets with the hashtag #posterwall by using an analytical algorithm that automatically gathers text and images from various Internet sources to create a design specific to each news item or visitor's tweet.[1] In addition, the posterwall can sense each visitor's movement via an array of four Kinect sensors and proprietary tracking software. If a visitor gets close enough to a poster on the wall, that poster will enlarge and provide a QR code with a link to a downloadable version and the design source.[2]

Previous graphic design exhibitions[]

Graphic Design—Now in Production is the largest graphic design museum exhibition since Mixing Messages: Graphic Design in Contemporary Culture , which ran at the Cooper-Hewitt from September 17, 1996 through Februrary 16, 1997.[3] Mixing Messages was a broad survey of graphic design practice in the United States, heavily weighted towards younger designers. [4] Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection , ran at the Cooper-Hewitt from February 9 to May 23, 1999. While it may not have been as large as Mixing Messages, it made an impact on the scholarly community. Johanna Drucker noted that the exhibition was "unprecedented in its scope" and that it "set a benchmark for scholarship and curatorial work in the field."[5]


  1. Monterrubio, Sergio (2 November 2011). Walker Exhibits The Post-Millennial Democratization of Graphic Design.
  2. LUSTlab Kinect Research & Project Application. LUSTlab (2011).
  3. Graphic Design—Now in Production. AIGA Minneapolis (2011).
  4. Abrahms, J. (1996). Lupton's Mixmaster. ID 28.
  5. Drucker, Johanna (1999). Who's Afraid of Visual Culture?. Art Journal 36-47.